Molped Brand Ambassador, Chidinma Ekile headlined the activities marking the 2019 World Friendship Day came on Saturday with the launching of ‘Mo Girls’, a party of 40 beautiful girls, by MOLPED Sanitary Pads, the flagship brand from Hayat Kimya Nigeria Limited.
Following the release of the music video for her “Emi Ni Baller” single, she became the first female musician to peak at number one on the MTV Base Official Naija Top 10 chart in 2011.
The ‘Mo Girls’ Hangout which took place inside the cozy ambience of the Tea Room in Lekki- Lagos also had in attendance, Health Care Specialists who addressed the ‘girls’ on key issues about life and living.
The idea is to have a group of girls who will have each other’s backs and basically driving the ideals of friendship.
Also speaking at the occasion, a general health specialist, Dr Doyin Olaosibikan highlighted the health benefits of the sanitary pads mostly especially in the area of absorbing flow during lady period no matter how heavy it is.
According to her, since the MOLPED pad is made with hundred percent cotton, it is breathable which allow air to circulate to the affected areas there by preventing bacteria from being harmful to the users.
Recently, Molped started its digital pages across the social media to reinforce its unique selling points as well as its brand personality. The brand personality is coiled around ‘Best Friends’ and aimed at growing a community of ladies online called Mo’girls who will drive the best friend narrative.
The MOLPED, according to Onyinyechi Nwosu, Molped’s Brand Manager (Sanitary Pad Category) offers every lady the solution to irritation and roughness, because the range is produced with Nylon free materials and has a breathable back sheet, thus eliminating the burning sensation while in use and additionally providing comforting cottony feel.
According to her, companion and friendship are the two key words that best describe MOLPED with its audience which are lady’s as all the attributes of a true friend is personified by the brand
In her words: “the launch of this hangout today is the focal point and the beginning for the brand and the lady’s to synergies to form that much needed bond which is friendship and companion which is the connecting point.”
MOLPED Sanitary Pads was launched into the Nigerian market in April 2019, changing the narrative of the feminine care category in Nigeria.
Since then, it has enjoyed growing presence in Traditional & Modern Trade channels. To further hasten this, the brand deployed a team of all girls “MOLPED Auxiliary squad” aimed at educating retailers on brands USP while leaving samples behind for the retailers to share the shoppers.
The World Friendship day is a day to celebrate the beautiful bond of friendship that not necessarily be connected by blood, but is so precious.
The first World Friendship Day was proposed for 30 July 1958 by the World Friendship Crusade, an international civil organization that campaigns to foster a culture of peace through friendship In 2011, the 30th July was declared as the International Day of Friendship by the General Assembly of United Nations.
Nigeria to host 2019 African Netpreneurs conference
Ayodele Aminu replaces Funke Egbemode as New Telegraph MD
Top journalist, Ayodele Aminu, has succeeded Funke Egbemode as the new Managing Director/Editor in Chief of Daily Telegraph Publishing Company Limited, publishers of New Telegraph Newspaper.
Mrs. Egbemode, it would be recalled, was recently nominated as a Commissioner in Osun State.
Prior to Mr. Aminu’s appointment, he was the Deputy Managing Director of the company as well as former Editor, Business.
He had also worked for THISDAY and The Nation before pitching his journalism tent with the New Telegraph. Well experienced in finance, capital market, industry, energy et al, he is also widely connected and respected in his terrain.
Married and blessed with children, he holds a Higher National Diploma in Mass Communication from The Polytechnic, Ibadan (Upper Credit) and has attended many international trainings, both locally and internationally, including the World Bank and International Monetary Fund (IMF) Spring and Annual General Meetings.
Ex-BBNaija star, Efe to release new single ‘campaign’
Nigerian rapper and winner of the 2017 edition of Big Brother Naija reality television show, Efe is set to release a new music single featuring Nigerian hip hop king, Ice Prince and popular singer, Bolaji Ojudokan also known as BOJ.
The song titled “Campaign” will be officially released on Friday September 20th, 2019 on all music platforms.
The song is produced by versatile WXLA.
The song which is already being tipped as one of Efe greatest hits since winning the BBNaija show is already trending on social media platforms including Instagram and twitter.
Efe said his new song will be the new hit on Nigeria’s airwaves.
The singer, who has previously worked with some A-list singers including Olamide, disclosed that BOJ took the chorus for the much anticipated song.
Ahead of the release date for “Campaign”, Efe whose latest song “Scammer” is still banging on radio and television stations has released a one minute rap video teaser titled “Before the Campaign.”
According to Warri crooner, the new single is an afro hip hop vibe that will leave every speaker banging. He added that the song is relatable.
“It’s a hip hop feel good vibe. BOJ did the chorus and Ice Prince took some verses. It’s a mad jam I can assure you. People will testify of what they will hear”, the ex-BBNaija added.
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