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P+ Measurement launches Nigeria’s first broadcast advert analytics audit report

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Nigeria’s leading media measurement and evaluation agency, P+ Measurement Services, has announced the introduction of a dedicated Broadcast Analytics audit Reporting platform to help brands interpret their TV and radio advert compliance reports.

In a statement, the agency said the new solution, regarded as the first of its kind in the Nigerian marketing communications industry, would help brands transform their reports, usually in Excel sheets, into a smart and easy-to-navigate dashboard for easy interpretation.

Explaining how brands can leverage the innovative reporting dashboard to gain insights into their campaigns, Lead Consultant at P+ Measurement Services, Mr. Philip Odiakose, said companies can leverage the solution in two ways.

“We believe there’s a whole lot of intelligence buried in the dozens of reports by media monitoring agencies. We believe monitoring agencies need to go the extra mile to present their reports in a way that allows brand owners to easily draw insights from their placements and make smarter decision for the business,” he said.

“To achieve this, it’s either we handle your broadcast monitoring and auditing or you provide us with your broadcast compliance data sheet monthly. With our broadcast analytics solution, our goal is to replicate the same success we have recorded with the print and online media segments.

Odiakose, who said his team was also committed to empowering brand handlers with tools and skills to measure and scale the impact of their communication efforts.

A Media Analyst Associate at the agency, Gilbert Alasa, said the integrated solution offers marketing communications managers a single view of their marketing channels all on a single dashboard.

“As an agency, we have always advised clients to make measurement and evaluation a critical part of their campaign plans. Now, we have taken a step further to help communications managers measure the impact of their programs in an easy-to-understand reporting dashboard.

P+ Measurement Services is Nigeria’s first and leading independent PR measurement and evaluation agency in Nigeria providing detailed and unbiased media monitoring, measurement and performance audit solutions to businesses. A member of the US-based International Association for the Measurement and Evaluation of Communication, AMEC, P+ Measurement Services was recently announced as Best Media Monitoring and Measurement agency of the year by NMNA.

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BUSINESS

Unity Bank partners Avant-Garde for the 2019 sustainability table discourse series

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As part of its commitment to promote the drive for sustainable development initiatives in Nigeria, Unity Bank hosted the Sustainability Discourse Series in collaboration with Avant-Garde Innovation & Technology Services (AGITS) which took place at Oriental Hotel, Victoria Island Lagos on Wednesday, 13 th November, 2019.

The Sustainability Table Discourse Series is a platform that offers an avenue of opportunities to learn and share ideas/initiatives on strategies for achieving the sustainability development goals.

Unity Bank has been very active in promoting sustainable practices in Agriculture and the sponsorship of the summit was an opportunity to strongly reinforce the Bank’s sustainable development initiatives.

The event provided a platform for the convergence of policy makers, entrepreneurs, sustainable development experts, leading corporate organisations and various subject matter experts to discuss and solve pressing world challenges facing selected industries as it relates to the environment, climate change, sustainability and the quest for a green economy.

Unity Bank executive director, Risk Management & Compliance, Usman Abdulqadir gave a keynote address on factors affecting climate change and sustainable development and the effectiveness of Unity Bank's response in various spheres such as food security, climate action, gender equality and sustainable job creation.

There were various panelists’ discussions in line with the sustainability discourse in addition to the Speech on Green economy and expectations in the Nigerian scenario by Dr Lawrence Chidi Anukam, Director General – National Environmental Standards and Regulations Agency.

Other Unity bank representatives at the Summit were TA, MD/CEO/Ag. Head, Corporate Planning & Strategy, Ibukun Coker and Head, Tax Management & Compliance Temitope Arasi.

As a title sponsor, the Bank had strong brand presence.

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PHOTO NEWS: Unity Bank launches entrepreneurship initiative at NYSC Camp

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From L - R: Principal Consultants, Peeshift Resources, Abiodun Folawiyo, Div Head, Retail/SME, Unity Bank Plc, Mr. Olufunwa Akinmade, Lagos state Coordinator, NYSC, S.R. Aroni, Assistant Director, NYSC Skills Acquisition and Entrepreneurship Development, Mrs. Stella Nweke and Head, SME, Unity Bank Plc, Mr. Opeyemi Ojesina at the Launch of the Bank's Corpreneurship challenge at the NYSC.
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Corporate amazon, Folake Ani-Mumuney honoured in Ghana with lifetime achievement award

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Folake Ani-Mumuney displaying the award plaque

Folake Ani-Mumuney, Chairperson, FBNInsurance Brokers; Group Head, Marketing & Corporate Communications, First Bank of Nigeria Limited and Vice President, World Federation of Advertisers on Friday in faraway Ghana, clinched the Lifetime Achievement awards at the Marketing World 2019 awards.

…Ani-Mumuney receiving the award in Ghana, recently

The Marketing World Awards (MWA) recognizes outstanding performances by individuals and corporate bodies across the marketing communications industry in Africa that have delivered superior product values to the market and exhibited excellence in upholding concrete marketing strategies, display uniqueness and among offerings, convey clear message to its consumers and stand out from the competition will be rewarded and celebrated.

Folake is widely admired for her wit and intelligence which she brings to bear in her well over 25 years career in the world of marketing communications across various industries, having worked in different geographies globally.

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