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Keystone Bank partners Google, Facebook to train MSMEs across Nigeria on digital marketing

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L-R: Mr. Lawal Ahmed, Executive Director, North & Public Sector Directorate, Keystone Bank Limited; Mrs. Helen Nwelle, Head SME/Value Chain, Keystone Bank Limited; Adeyemi Odusanya, Executive Director - South & Corporate, Keystone Bank Limited; Mrs Tola Gbogboade, Chairperson, Professional Practice Group, Lagos Chamber of Commerce and Industry; Mr Soboma Ajumogobia, Vice President, Lagos Chamber of Commerce and Industry; Mr Babatunde Ruwase, President, Lagos Chamber of Commerce and Industry; Mrs Omobolanle Osotule, Divisional Head, Marketing & Corporate Communications, Keystone Bank Limited; Mr Okemini Otum, Chief Executive Officer, Rabbington Media and Mrs Yvonne Ojibah, Divisional Head, Strategy & Implementation, Keystone Bank Limited at the Lagos Chamber of Commerce and Industry (LCCI), one of the MSMEs training centres in Lagos, recently.

In demonstration of its commitment to consistently promote and support the growth and development of the real sector, Keystone Bank Limited has embarked on a series of capacity building trainings in digital marketing and bookkeeping for its micro, small and medium enterprises (MSME) customers across the country.

According to the lender, the first phase of the workshops held in strategic locations in Nigeria such as, Lagos, Abuja, Benin, Enugu and Onitsha, is part of the bank’s corporate social responsibility (CSR) aimed at creating a new breed of entrepreneurs in Nigeria.

The highly engaging, interactive and exciting sessions provided platforms for over 700 entrepreneurs to look inward, develop and deploy their business skills through practical trainings facilitated by experts and successful business owners.

In Lagos, Benin, Enugu and Onitsha, Keystone Bank in partnership with social media giant, Facebook (Rabbington Media) and Google (Innovation Growth Hub) trained entrepreneurs and self-employed individuals on how to leverage digital social media to achieve their business goals. The participants (comprising of both existing and prospective customers of Keystone Bank) were trained on the advantages of internet marketing through the digital social media to achieve business growth.

In Abuja, the bank in partnership with Pundit Book-keeping Services Limited took its MSMEs customers on the importance and benefits of effective book-keeping and taxation.

Speaking at one of the sessions, the Executive Director, South & Corporate, Keystone Bank Limited, Mr Yemi Odusanya said the bank is providing businesses and organizations the opportunity to expand their customer reach by projecting their message on global platforms such as Facebook thereby promoting widespread exposure.

“Globally, SMEs are established drivers of the strongest economies and Nigeria is not taking a back seat. With over 15million SMEs dotting the Nigerian landscape, we are poised to ensure our customers in this segment actively grow their businesses through our partnerships and focused initiatives in the segment, and this is the basis for our strong support of the MSME sector. MSMEs are the engines of socio-economic transformation, including industrialisation, as they provide vital platform to enhance technological and entrepreneurial capacity among various segments.

“We are committed to ensuring that our self-employed customers thrive at their various businesses hence we constantly seek ways and means to connect them to the market and ensure they succeed in reaching their customers.

“Giving them a social media presence will aid their appeal to the emerging middle-class customers in Nigeria who will most likely form a larger percentage of their customer base in the near future and are mostly upwardly-mobile youths who connect daily on these platforms at a reassuring rate.

“The capacity building trainings are available to all Keystone Bank customers who seek a competitive edge to transform their businesses and will be coming to other parts of the country soon.

“Our SME proposition, which is the “Growbiz Account” has three variants that address their cycles of growth from infancy through maturity and stability.

“We are also empowering SMEs through our Agency Banking initiative by signing them up as agents for basic off-site cash-in/cash-out services,” Odusanya explained.

He further stressed that the bank recently re-launched her MSME drive to ensure businesses are well equipped with required knowledge and skills for their growth and survival.

Keystone Bank Limited is one of the financial institutions that has a long-running support for the growth and development of small businesses in Nigeria because of the recognition of critical roles of MSMEs as vital agents of economic development and transformation.

The bank, a technology and service-driven commercial bank offering convenient and reliable solutions to its customers, has a full-fledged SME banking division which over the years, has developed various engagement programmes focused on empowering entrepreneurs.

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BUSINESS

Awoof Berekete: Access Bank launches campaign to promote electronic services

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Leading Nigerian retail bank, Access Bank Plc, has launched a campaign to promote its Access Mobile Wallet service.

Tagged Awoof Berekete, it is a savings reward scheme, which runs from August to November 2019.

During the period of the campaign, customers who use their Access Mobile Wallet to make transactions will be rewarded handsomely.

Customers can get 20% cash back up to N1,000.00 when they purchase airtime via Access Money Wallet as well as receive 10 times their initial deposit (up to N10,000) when they fund their Access Money Wallet and save for 7 days.

Head, Business Development and Planning at Access Bank, Chinedu Onuoha, said: “We are the largest bank in terms of customer base. Cumulatively, we have about 30 to 31million customers. By 2022, we intend that this should be a minimum of 65million customers and to achieve this, we came up with Awoof Berekete, which is another way to reward our customers.”

“Awoof berekete intends to encourage those whose accounts have been dormant or inactive due to various reasons – insufficient documentation, BVN etc. Customers will get 20% cash back up to N1,000.00 when they purchase airtime on their Access Money Wallet as well as receive 10 times their initial deposit (up to N10,000) when they fund their Access Money Wallet and save for 7 days.

Further, he stated that: “What we are essentially doing incentivizing them (customers) to be more productive.

Sometimes you pay N200 as transport fare to go and pay somebody N2,000. What we are saying is that you can stay in the comfort of your home and do that transfer; also that market woman on her way home can drop the vegetables for you. Those kinds of things can happen and help people promote efficiency and also make them live better lives.”

The Access Mobile Wallet is an electronic wallet service which allows users to save, transfer, and receive money. It provides access to a wide range of financial services offered by Access Bank and access to all the Bank’s branches and agents nationwide.

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BUSINESS

FirstBank supports educational institutions with FirstEdu

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FirstBank MD, Adeduntan

The premier and leading financial services provider, First Bank of Nigeria Limited, has announced its educational solution – FirstEdu – specifically designed to enhance the educational facilities in schools. The FirstEdu product includes FirstEdu loan and FirstEdu portal.

FirstEdu loan is targeted at private Nursery & Primary and Secondary schools to assist the schools in achieving their desired growth in the medium and long-term. The product provides funding to replace old furniture and equipment, pay staff salaries, purchase brand new or fairly-used buses as well as refurbish dilapidated buildings and classroom blocks. With this product, school owners/proprietors can stay ahead of competition at all times.

The product enables the schools to access facility with no tangible collateral, apart from domiciliation of school fees account with the Bank.

In addition, FirstEdu portal is a modular and robust web-based enterprise portal that enables Tertiary educational institutions manage academic, administrative, professional, logistics and payment challenges. The basis for its robustness is to take the stress of logistics, administrative and payment challenges off the institutions, as they focus on meeting their year-long, medium and long-term objectives.

The product features and benefits include; e-Learning, virtual library and facilitation of exchange programmes with foreign educational institutions; academic & student events/time-table/calendar management; school fees payment via the internet; online information and result checking; interactive community forum between students and teachers. It also affords applicants the opportunity of enrolling from the comfort of their homes or any location around the world; no licensing, installation and maintenance cost and plugs avenues for revenue leakages amongst others.

According to Chuma Ezirim, Group Executive, e-Business & Retail Products, First Bank of Nigeria Limited, “with FirstEdu, private schools across the various tiers of education in Nigeria; elementary, secondary and tertiary, have the right tool to boost their business to the level they desire. With over N5 billion loans already disbursed to schools this year alone, we are committed to supporting growth in this key sector of our economy.”’

For further information on FirstEdu, visit the FirstBank branch nearest to you or contact us on our social media channels.

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BUSINESS

CBN okays AIP to 3 payment service banks

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In line with its objective of enhancing financial inclusion and the development of the payment system by increasing access to deposit products and payments services through a secured technology-driven environment, the Central Bank of Nigeria (CBN) has issued Approvals-in-Principle (AIP) to three Payment Service Banks (PSBs).

The three institutions issued approvals in principle to operate as Payment Service Banks are Hope PSB, Money Master PSB and 9PSB.

This was disclosed in Abuja by the Director, Corporate Communications Department of the CBN, Isaac Okorafor, who explained that the approval in principle was part of the processes the institutions had to fulfil in order to be granted license to operate as fully-fledged Payment Service banks.

According to Okorafor, the decision of the CBN to issue the AIP to the applicants followed the institutions’ satisfaction of documentation and other laid down conditions.

Sequel to the issuance of the AIP to the three banks, he said they are expected to submit their respective applications for the grant of a final licence, not later than six months after the AIP.

Speaking further, he disclosed that the CBN code of corporate governance for banks would also be applicable to the PSBs.

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