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Fidelity Bank launches GAIM Season 4 to promote culture of savings

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L-R: Regional Bank Head, Apapa, Jude Monye; Executive Director, South, Aku Odinkemelu; Executive Director, Shared Services and Products, Chijioke Ugochukwu; Executive Director, Lagos and South West, Nneka Onyeali- Ikpe; Executive Director, Operations and Information, Gbolahan Joshua, all of Fidelity Bank at a press conference, announcing the official launch of the Fidelity Get Alert in Millions Promo Season 4 in Lagos r…Thursday

Fidelity Bank Plc, top Nigerian lender on Thursday announced the introduction of a new savings campaign in Lagos, as part of concerted efforts to promote the culture of savings amongst Nigerians. The Savings campaign which will ride primarily on digital technologies is one of the many initiatives of the bank aimed at rewarding new and existing customers for their unwavering loyalty and patronage.

Dubbed “Get Alert In Millions (GAIM) Season 4”, the savings promo is expected to run till April 2020, a duration of six months and will see customers cart away a total of N120 million in cash prizes. Speaking at a press conference heralding the commencement of the promo in Lagos, the Bank’s MD/CEO, Nnamdi Okonkwo pointed out that the campaign is the ninth in the series of savings promos organised by the Bank in last 12 years to incentivise its customers.

Okonkwo who was represented by the Executive Director, Shared Services & Products (EDSS&P), Chijioke Ugochukwu pointed out that the campaign seeks to reward customers for their loyalty and patronage. Whilst the savings promo is targeted at a cross section of customers, Chijioke noted that the Bank apart from using traditional channels will utilise digital platforms such as its Quick Response (QR) code and Virtual Assistant to reach unserved areas.

L-R: Head, Savings Group, Janet Nnabuko; Regional Bank Head, Apapa, Jude Monye; Executive Director, South, Aku Odinkemelu; Executive Director, Shared Services and Products, Chijioke Ugochukwu; Executive Director, Lagos and South West, Nneka Onyeali- Ikpe; Executive Director, Operations and Information, Gbolahan Joshua, all of Fidelity Bank at a press conference, announcing the official launch of the Fidelity Get Alert in Millions Promo Season 4 in Lagos …Thursday

Giving insight into the rationale behind organising this initiative, Okonkwo noted that savings promos remained an integral part of the Bank. He asserted that the promo was focused on reaching out to the unbanked population across the nation. “We embark on campaigns like this to drive financial inclusion in line with the financial inclusion strategy of the Central Bank of Nigeria (CBN. This savings promo allows us to take banking services to the nooks and crannies of Nigeria.

“It also gives us an opportunity to promote a savings culture which is critical to building up investible funds for individuals and companies and a key component of Gross Domestic Product (GDP) growth”, she added. Stating that the lender remained on course to achieve its strategic objective of becoming a tier one Bank by 2022, the MD explained that building a robust and solid saving volumes for the institution was a critical pillar to attaining the aforementioned target.

L-R: Past winner of N2million Naira, Ifeanyi Chiedozie Luke; Head, Savings Group, Fidelity Bank Plc, Janet Nnabuko; Regional Bank Head, Apapa, Fidelity Bank Plc, Jude Monye; Executive Director, South, Fidelity Bank Plc, Aku Odinkemelu; Past winner of N1million Naira, Abudu Fred Osemudiame; Executive Director, Shared Services and Products, Fidelity Bank Plc, Chijioke Ugochukwu; Executive Director, Lagos and South West, Fidelity Bank Plc, Nneka Onyeali- Ikpe; Past winner of 2million Naira, Akpamgbo Stella Ngozika Ada; Executive Director, Operations and Information, Fidelity Bank Plc, Gbolahan Joshua, at a press conference, announcing the official launch of the Fidelity Get Alert in Millions Promo Season 4 in Lagos recently.

L-R: Executive Director, Operations and Information, Gbolahan Joshua; Executive Director, South, Aku Odinkemelu; Executive Director, Shared Services and Products, Chijioke Ugochukwu; Executive Director, Lagos and South West, Nneka Onyeali- Ikpe all of Fidelity Bank at a press conference, announcing the official launch of the Fidelity Get Alert in Millions Promo Season 4 in Lagos recently.

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BUSINESS

Polaris Bank partners Digivate 360 to build capacity of SMEs

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Polaris Bank as part of its strategy to provide empowerment opportunities for prospective and existing Small and Medium Scale Enterprise (SME) customers, has partnered Digivate 360, a local partner of Facebook, to provide digital marketing training to SMEs. This is to enable SMEs leverage digital marketing tools to grow their businesses and compete on a global scale.

This is in line with the Bank’s brand purpose as a future forward enterprise positioned to meet the challenges of the new age by being the enabler and pathfinder for those who want to keep being relevant in their endeavors.

SMEs are to leverage digital tools to boost their businesses and compete on a global scale.

According to the Group Head, Products and Markets Development, Adebimpe Ihekuna, the initiative is in line with the Bank’s core value of continuous learning and commitment to the growth and competitiveness of SMEs in the country by training them on the use of social media to drive business.

Commenting on the partnership, Olusegun Oyetunji of Digivate360 said, “We are excited and ready to collaborate with Polaris Bank to deliver “Boost with Facebook” and we are set to kick off this exciting digital journey for the benefit of SME customers in Polaris Bank”.

The training is billed to take place in the following cities: Lagos, Enugu, Kano; Ilorin; Port Harcourt, Ibadan; Benin, Abeokuta and Abuja from Thursday, October 16, 2019.

Polaris Bank is a customer-centric bank positioned to deliver industry-defining products, services and platforms across all the key market segments.

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P+ Measurement launches Nigeria’s first broadcast advert analytics audit report

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Nigeria’s leading media measurement and evaluation agency, P+ Measurement Services, has announced the introduction of a dedicated Broadcast Analytics audit Reporting platform to help brands interpret their TV and radio advert compliance reports.

In a statement, the agency said the new solution, regarded as the first of its kind in the Nigerian marketing communications industry, would help brands transform their reports, usually in Excel sheets, into a smart and easy-to-navigate dashboard for easy interpretation.

Explaining how brands can leverage the innovative reporting dashboard to gain insights into their campaigns, Lead Consultant at P+ Measurement Services, Mr. Philip Odiakose, said companies can leverage the solution in two ways.

“We believe there’s a whole lot of intelligence buried in the dozens of reports by media monitoring agencies. We believe monitoring agencies need to go the extra mile to present their reports in a way that allows brand owners to easily draw insights from their placements and make smarter decision for the business,” he said.

“To achieve this, it’s either we handle your broadcast monitoring and auditing or you provide us with your broadcast compliance data sheet monthly. With our broadcast analytics solution, our goal is to replicate the same success we have recorded with the print and online media segments.

Odiakose, who said his team was also committed to empowering brand handlers with tools and skills to measure and scale the impact of their communication efforts.

A Media Analyst Associate at the agency, Gilbert Alasa, said the integrated solution offers marketing communications managers a single view of their marketing channels all on a single dashboard.

“As an agency, we have always advised clients to make measurement and evaluation a critical part of their campaign plans. Now, we have taken a step further to help communications managers measure the impact of their programs in an easy-to-understand reporting dashboard.

P+ Measurement Services is Nigeria’s first and leading independent PR measurement and evaluation agency in Nigeria providing detailed and unbiased media monitoring, measurement and performance audit solutions to businesses. A member of the US-based International Association for the Measurement and Evaluation of Communication, AMEC, P+ Measurement Services was recently announced as Best Media Monitoring and Measurement agency of the year by NMNA.

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Customer Service Week: Eko Disco visits, donates relief items House of Gold Children’s Hospice

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The Management and staff of Eko Electricity Distribution Company (EKEDC) on Thursday 10th October has visited House of Gold Children’s Hospice in Surulere, Lagos State. Corporate Social Responsibility (CSR) is one of the activities that shows the premium EKEDC places on its host community and the people around its operations, hence the visit.
The was to commemorate this year’s Customer Service Week themed “the Magic of Service” and to show support for children with special needs in the society. The team was led by the Chief Finance Officer of EKEDC, Joseph Esenwa and Chief Legal Officer, Wola Joseph. The team went with some relief materials to support the hospice.
Receiving the team, the founder of House of Gold Children’s Hospice, Theresa Omolaja was thrilled to have the company come spend time with the children amid other activities lined up for the week. Explaining the purpose of the visit, Chief Legal Officer of EKEDC, Wola Joseph said “Customer Service Week is a week-long celebration of customers all around the globe and we chose today to come to celebrate with our children with special needs. CSR is what we do because empowering the quality of lives is our mantra and we want to touch everyone around us”.
Omolaja, in turn, thanked the management and staff of the company for their visit, kindness and support. She then showed them around the facility. Omolaja mentioned the ways the children are taken care of and their peculiarities. She shared her dream of starting a school for the children in the facility and EKEDC keyed into her idea by promising to meter the school for free immediately the school is completed. Omolaja appreciated the company for the kind gesture and promised to keep the company in the loop of activities going on in the facility.
House of Gold Children’s Hospice was established in 1990 to house and cater to children with terminal or life-threatening illnesses. The hospice houses children with special needs with an emphasis on children with autism, cerebral palsy, down syndrome, dyslexia and other neurological conditions associated with mental disabilities.
Omolaja urged EKEDC to continue the good deeds and called on other companies to support similar causes that will improve the society in its entirety.
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