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Airtel shines at African Cristal Awards 2018

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…Wins Grand Prix, three other Accolades for SmartRecharge Campaign

Leading telecommunications services provider, Airtel Nigeria, got a standing ovation at the 2018 Africa Cristal Awards after receiving the biggest award of the event (grand prix) and three other accolades in the telecoms category for its SmartRecharge campaign.

Airtel’s SmartRecharge campaign themed Prayer Warrior (Amin) won the grand prix, grand Cristal and a gold medal while Monitoring Spirit (Whatchu Doing?) bagged a Silver award.

According to the Chief Commercial Officer of Airtel Nigeria, Ahmad Mohkles, the awards reflect Airtel’s passion to connect with its major stakeholders in an emotional, tasteful, creative and innovative manner.

“As a key stakeholder in the society, we keep looking for innovative and creative ways to celebrate our customers, join in their successes and victories as well as empower them to fulfil their dreams and realize their full potentials.

“Airtel will continue to inspire narrative that will enthrone customers as kings just as we will continue to offer innovative and bespoke value offerings that will make life simpler, better and more enjoyable for telecoms consumers in Nigeria,” he said.

The Airtel SmartRecharge campaign relived love and child-mother bond through a storytelling approach. In the Ad, Iya Rainbow discovered that her son, Segun had sent her a Christmas hamper overflowing with goodies that gladdened her heart.

Knowing that her phone had been recently recharged with Airtel SmartRecharge – albeit secretly by her son – she called him at the earliest sign of daybreak and pours her heartfelt prayers on him, never minding the ordeal this puts on Segun from dawn to dusk.

The African Cristal Festival rewards the best advertising campaigns created and broadcasted over the African continent, on any media. More than 400 professionals of the integrated marketing communications and the media were present at this year’s festival which was held in Marrakech, Morocco from 2 to 5 May 2018.

At the last edition of the event, Airtel Nigeria won three awards. The telco’s television commercial, ‘Data is life’, created to drive its mobile Internet value offering, placed Nigeria on the continental creativity and innovation map with the haul of three awards in the categories of African Cristal Awards film for the ‘Moments’ TVC and two regional categories of Nigerian Cristal Awards: film — ‘Moments’ and Integrated.

The 2018 jury include:  Michael Zylstra, Chief Strategy Officer Ssa, Dentsu Aegis Network, South Africa; Steve Babaeko, CEO & Chief Creative Officer, X3M Ideas, Nigeria; Ilham Bensouda, Chief Strategy Officer For Ssa, Mim, Morocco, South Africa; Pascal Lacase, Creative Director, Maurice Publicité Ogilvy & Mather, Mauritius; Alex Barry, CEO, Agence 6ème Sens, Côte D’ivoire; Ali El Forkani, Senior Strategic Planner, Tribal Ddb & Rapp, Morocco; Vincent Saccomanno, Ceo, Dagobert, France; Terence Calasans, Managing Director & Executive Creative Director, Mccann Conakry, Guinea And Elke Cathrall, Director Africa, IPG Mediabrands, South Africa.

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BUSINESS

Microsoft 4Afrika partners FirstBank to support SMEs  

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On 18 January 2019, First Bank of Nigeria Limited, together with Microsoft 4Afrika, will host a free-to-attend event for SMEs in Nigeria, designed to promote technology adoption and skills development.

The event will serve as an official launch of the new partnership between Microsoft 4Afrika and FirstBank, following a memorandum of understanding signed earlier in June 2018. The partnership seeks to build the capacity of local SMEs andaccelerate their digital transformation, by providing them with exclusive and tailored non-financial solutions. Participants will be exposed to skills development resources, access to business networks and an educational platform.

According to Taiwo Shonekan, Head Customer Experience and Value Management, First Bank of Nigeria Limited: “This partnership with Microsoft enables us to deliver a portfolio of non-financial solutions to our SME customers. We have over the last 125 years supported SMEs in building their business, whilst contributing to the national economy. This partnership is a landmark step in our quest to leverage the influence of technology in businesses, especially in today’s digital age.”

“With this partnership, FirstBank customers can buy Microsoft products at discounted rates in the local currency – the naira – as this seamlessly aids technology adoption, skills and capacity development among SMEs in Nigeria,” she adds.

Amrote Abdella, Regional Director of the Microsoft 4Afrika Initiative and the keynote speaker for the event says: “For SMEs, integrating technology into their operations is no longer an option, but a necessity for future growth and success. We’re looking forward to engaging in discussions that explore how technology can extend reach to new markets and improve productivity, which results in better customer service, more competitive offerings and the ability to act with agility.”

Across the continent, Microsoft 4Afrika is forging partnerships with several players in the SME ecosystem – from banks to telcos – to enhance SME offerings and reach a broader audience.

“Technology and the relevant digital skills today play such an integral role in business success. We’re working with organisations to extend this support to as many SMEs as possible, ensuring not only their success, but the growth and competiveness of our continent in an increasingly digital world.”

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Access Bank, Diamond Bank to unveil new identity after merger

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The corporate identity of Access Bank Plc may have to change after the conclusion of its merger with Diamond Bank Plc in June 2019, Mr Herbert Wigwe and Mr Uzoma Dozie, CEOs of Access Bank and Diamond Bank respectively hinted in Lagos recently

While addressing customers of the financial institution, Mr Dozie said Access Bank will retain its name after the merger, while Diamond Bank will definitely lose its.

However, he disclosed that the new corporate identity of the new enlarged bank will reflect individual identities of the two merging lenders.

Late last year, Diamond Bank, a tier-1 one lender and Access Bank, a tier-2 financial institution, confirmed that they were coming together to become one.

This came after both companies had initially denied media reports that they were planning such move.

At the customer forum in Lagos, Mr Dozie, while responding to a question on whether the enlarged bank will have a new name, said, “I believe that the name will be Access Bank, but the identity will be the one that is recognised by both Access Bank and Diamond Bank.

“So, it will be……just as we have come here today to inform you of what we are doing and get your feedback, we are also going to have a customer forum to help us decide what is the best identity that when people see, they will say this is Diamond Bank, this is Access Bank.”

Giving more insight into Mr Dozie’s point, Mr Wigwe said, “Let me just add to that point, if you go to global banks like Barclays Bank and HSBC that have gone through mergers and acquisitions, you can keep an identity, but you can also make sure you reflect the identity of the different institutions and what they do.

“So, the retail will look like what you see in Diamond Bank so you don’t lose your connection; that is how it happens.

“If you look at the corporate logo and how things will come out, you will not see that you’ve not lost anything.

“Same thing for Access Bank customers, because you know we were also at the corporate end. We also have to be mindful of these customers as well.

“So, we have to do something that will sit nice for Access Bank customers and also sit nice for the retail business of Diamond Bank.”

At the moment, Access Bank logo has ‘access’ written in white colour on a blue background strip with three orange colour ‘>’ sign placed at the end of the word (access>>>).

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UBA Customers win N30m in Wise Savers promo, N90m still up for grabs

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Group Executive, Digital & Consumer Banking, United Bank for Africa (UBA) Plc, Anant Rao; Officer, Consumer Protection Council (CPC), Abideen Onifade; Executive Director, UBA Plc, Liadi Ayoku; Regional Head Lagos, UBA Plc, Aminat Tunji-Akinwande; Head, Retail Liabilities, UBA Plc, Tomiwa Sotiloye; and Marketing Monitoring and Enforcement Officer, National Lottery Regulatory Commission, Nwanneka Ezeani, at the First Quarter Draw of UBA Wise Savers Promo where 20 Savings Account Holders won N1.5m each, in Lagos on Tuesday

Pan-African financial institution, United Bank for Africa (UBA) Plc has rewarded 20 loyal customers with N1,500,000 each, in the first edition of its quarterly draw for the ongoing UBA Wise Savers Promo, which was held at the bank’s headquarters in Lagos on Tuesday.

At the event, a total of N30,000,000 was won by 20 lucky customers who were selected following a draw that was witnessed by key regulatory officials including representatives of the National Lottery Regulatory Commission, (NLRC); Lagos State Lottery, Board, (LSLB) Consumer Protection Council (CPC) as well as members of the media.

To qualify for the draws, new and existing customers of the bank are expected to save at least N10,000 each month for three consecutive months, or N30,000 for 90 days in the  promo, which will run for the rest of the year. Apart from the N30 million won by 20 customers on Tuesday,  another N90 million is still expected to be won by 60 more loyal customers in the remaining three quarters of the year.

The winners, who cut across all regions of the country, are: Nnadumije, Ebube Dawn; Onwochei Christiana Okwukwe; Eze Mathias Nnaji; Christian N Orie; Uka, Okwudiri; Okata Stephen Uche; Okafor Onyinye Esther; Nwanekezi Chimezie Jude; Ayomide V Yahaya and Olanegan, Oyetunde Keji.

Others are Emmanuel Onu Chidozie; Mohammed Fatima; Aminu, Mustapha; James Nanre; Pahinti Albert; Emmanuel O Adeniji; Jaki Movihinze Mercy; Saminu Muritala Mohammed; Ezeh Raphael Uballa; Uchenna Iheji.

When contacted on the phone, one of the 20 lucky winners; Nnadumije, Ebube Dawn, excitedly  expressed gratitude to the bank and said he was happy to be a customer of the bank. He thanked the bank, and said the move was thoughtful and will help to enrich customers especially during these trying economic times.

The Group Executive, Digital and Consumer Banking, Mr. Anant Rao, who addressed participants at the event, said the promo was launched as part of the bank’s initiatives towards prioritising customers. He added that customers who save consistently would be rewarded in order to promote the financial inclusion initiatives of the bank.  ‘We believe it is time we rewarded our customers who have been very loyal over the years. Without them, we would not have made the giant strides attained thus far’ .

According to Rao, “Because our customers are invaluable to all that we do, we listen and give them nothing short of the best that they deserve’

“We remain committed to consistently improving customer service and rewarding our loyal customers. The Wise Savers Promo seeks to compliment current initiatives aimed at growing savings,” he noted.

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